01
Executive Summary
A positive month with a clear opportunity to build on.
June delivered meaningful patient growth and stronger online visibility. The next step is to make sure more prospective patients receive the guidance and reassurance they need to move from enquiry to appointment.
Biggest Win
Patient Growth
Absolute Dental West Perth welcomed 17 new patients in June.
This is an encouraging outcome for the practice and the clearest sign that June activity supported genuine patient growth.
Strongest Performance Area
Website
Website visitors increased by 30.19% to 703.
More prospective patients are discovering the practice, creating a stronger foundation for future enquiries and appointments.
Main Opportunity
Enquiries
There is an opportunity to help more open enquiries progress with confidence.
Five Contact Us Page enquiries remained open at the time of reporting. Thoughtful, timely follow-up can help these patients feel supported in taking the next step.
Primary Focus
Moving Forward
Increase Bookings.
We will focus on creating a clearer, more reassuring journey from first enquiry to confirmed appointment.
02
What We Learned
What June tells us about the patient journey.
The results show where patient interest is building, how people prefer to connect, and where a little more support may help turn that interest into appointments.
Strongest Result
New Patients
Seventeen new patients joined the practice in June.
This is a meaningful result and shows that the practice is continuing to attract people who are ready to begin their care.
Best Performing Source
Organic Search
Organic search was the largest identifiable website source with 332 visitors.
It also contributed five of the nine captured contacts, showing that helpful search visibility is connecting the practice with people actively looking for dental care.
Lead Capture
Patient Choice
Patients used both forms and chat to contact the practice.
Seven contacts came through forms and two through chat. Keeping both pathways simple gives patients the flexibility to reach out in the way that feels most comfortable.
Growth Opportunity
Follow-Through
The Contact Us Page created the clearest opportunity for further growth.
It generated eight visible lead records, including five still open. Prompt, reassuring follow-up could help more of these patients progress towards an appointment.
Key Learning
Direct Demand
Direct traffic remained significant at 293 visitors and four captured contacts.
This suggests that familiarity with the Absolute Dental name is supporting demand alongside search visibility.
Area To Watch
Enquiry Progression
The full journey from enquiry to appointment needs clearer visibility.
A clearer view of which enquiries become bookings will help us understand where patients may need extra reassurance and make better decisions for the clinic.
03
Creative Delivered
Patient education designed to build trust before the appointment.
June creative focused on dental wellness, sleep and breathing, jaw comfort, and helping patients feel more confident about starting a conversation.
Dental Wellness ConversationA short-form video designed to make broader dental wellness conversations feel approachable and relevant to everyday patient concerns.
GraphicDental Health and SleepIntroduces the connection between oral health, sleep, and breathing in a patient-friendly way.
GraphicSigns Worth MentioningEncourages patients to share everyday symptoms that may help guide a more useful dental conversation.
GraphicMorning Jaw FatigueBuilds awareness around morning jaw tiredness as a concern worth discussing with the dental team.
GraphicFace and Jaw TensionHelps patients recognise recurring facial or jaw tension as a reason to seek personalised advice.
GraphicChanges to Teeth or Dental WorkHighlights visible wear or changes to dental work and supports timely clenching and jaw assessment.
GraphicDental Wellness Beyond TeethPositions dental wellness as part of a broader conversation about comfort, function, and wellbeing.
GraphicSleep and Breathing ConcernsReassures patients that sleep and breathing concerns can be discussed as part of their dental care.
GraphicJaw Tension and Gum HealthConnects jaw comfort and gum health with a practical prompt to raise concerns early.
GraphicA Personalised DiscussionEncourages patients to begin with a personalised consultation rather than trying to self-diagnose.
GraphicChoosing the Right AppointmentReduces uncertainty by inviting patients to ask for guidance when they are unsure what to book.
New Patient Offer
A clear first step for new patients.
Dedicated information, a reassuring introduction to the practice, and a direct path to enquire.
Landing Page
New Patient Offer
This page is designed to make a patient's first interaction with the clinic feel simple and reassuring, with the offer, practice introduction, and enquiry pathway presented in one clear place.
Open Landing Page04
Business Results
What the June results mean for the practice.
Patient growth and stronger website discovery are positive signals. The opportunity now is to connect that growing interest more closely with enquiries, appointments, and lasting patient relationships.
17
New patients
703
Website visitors
9
Captured contacts
8
New leads
703Website visitors
+30.19%
+30.19%
332Organic visitors, the largest identifiable website source.
293Direct visitors, showing meaningful brand-led discovery.
43Visitors recorded as not set in the source view.
35Referral visitors reaching the website through other sites.
7Contacts captured through forms.
2Contacts captured through the chat widget.
05
Discovery and Enquiry Performance
How patients found and contacted the practice.
June showed a healthy mix of search-led and direct discovery. Most importantly, the website is giving prospective patients several accessible ways to begin a conversation with the clinic.
Website and SEO
Discovery
Organic search led identifiable website traffic with 332 visitors.
This is valuable because it connects the practice with people while they are actively researching dental care and considering where to book.
Direct Traffic
Brand Demand
Direct traffic contributed 293 visitors and four captured contacts.
This level of direct activity suggests the practice is also benefiting from people who already know the name, have been referred, or are returning intentionally.
Contact Pathways
Website
Nine contacts were captured through forms and chat.
Providing both options gives patients a choice between a structured enquiry and a quicker conversation, helping the first interaction feel more convenient.
Lead Source
Follow-Up
The Contact Us Page produced the strongest visible source-level lead volume.
Five of those records remained open, giving the team a practical opportunity to reconnect with care and help prospective patients understand their next step.
06
Wins and Opportunities
Where June performed well and where we can help next.
The practice attracted new patients and a larger website audience. Our attention now turns to making the enquiry experience as clear and supportive as possible.
Biggest Win
Patients
Seventeen new patients joined the practice in June.
This is an encouraging result and the clearest measure of meaningful business impact this month.
Strongest Growth Area
Website
Website traffic grew 30.19% to 703 visitors.
The larger audience gives Absolute Dental West Perth more opportunities to begin valuable patient relationships.
Best Performing Channel
Organic
Organic search was the strongest identifiable website source.
It delivered 332 visitors and five captured contacts, showing that search visibility is reaching people with genuine interest.
Biggest Opportunity
Follow-Through
Increase Bookings.
The most immediate opportunity is to help open enquiries move forward with timely answers and a confident next step.
Area To Watch
Lead Progression
Some enquiries may need a clearer path to the next step.
Three Contact Us Page records were marked lost. Reviewing those conversations can help us understand where patients may need more reassurance, speed, or clarity.
Strategic Insight
Patient Experience
Clear information and a reassuring first response work together.
The stronger website audience will create more value when every prospective patient receives a timely and helpful next step.
07
Moving Forward
Turning June's momentum into stronger patient outcomes.
Each action below responds directly to what we learned in June, with a focus on making it easier for prospective patients to understand their options, feel supported, and book with confidence.
1
Strengthen enquiry follow-through.
What we are doing: Review open and lost Contact Us Page enquiries, then support the team with a timely and reassuring follow-up approach.
Why we are doing it: Five source-level enquiries were still open and three were marked lost, making patient progression the clearest immediate opportunity.
Why we are doing it: Five source-level enquiries were still open and three were marked lost, making patient progression the clearest immediate opportunity.
Expected outcome →More prospective patients receiving the answers they need and feeling confident about booking an appointment.
2
Protect organic discovery.
What we are doing: Continue strengthening useful website information and clear service pathways for people finding the practice through search.
Why we are doing it: Organic search was the largest identifiable website source with 332 visitors and five captured contacts.
Why we are doing it: Organic search was the largest identifiable website source with 332 visitors and five captured contacts.
Expected outcome →More high-intent visitors reaching relevant information and finding an easy path to contact the clinic.
3
Continue reassuring patient education.
What we are doing: Build on the sleep, breathing, jaw comfort, and appointment-guidance themes introduced in June.
Why we are doing it: These topics help patients recognise concerns, understand when to seek advice, and feel less uncertain before contacting the practice.
Why we are doing it: These topics help patients recognise concerns, understand when to seek advice, and feel less uncertain before contacting the practice.
Expected outcome →Better-informed enquiries and a more supportive first experience for prospective patients.